Selected work

A curated selection of projects – from Creative Direction to Content Creation, Brand Elevation and Design.

Content Creation

Hotel Le Temple

Two nights in Central Java, minutes from the world's largest Buddhist temple.
Content Creation

Indonesia Juara Trip

Three days at sea between Komodo's islands. Content for a journey that doesn't sit still.
Content Creation

Arctic Bath

A visual study of contrast, isolation, and architectural clarity in the Swedish north.
Content Creation

Ulaman Eco Luxury Resort

Stillness as strategy. Visual content rooted in Bali's quiet luxury.
Design
Creative Direction

AIDA Cruises

Creative direction and editorial design for one of Europe's largest cruise brands. Across every format, the same brief: make people want to be at sea.
Design
Brand Elevation
Creative Direction

animonda petfood

Creative direction and corporate design for a brand built on one simple truth: the bond between people and their pets.
Brand Elevation
Design

Logo Collection

A collection of logo design work across industries. The same discipline in every mark: say more with less.
Content Creation

Reconnect Island

Presence over performance. Content from the edge of the equator.
What does your creative process look like?
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Every project starts with immersion – I travel to your destination, experience your space, and understand your guests before a single creative decision is made. From there I develop visual direction, produce content, and refine until every touchpoint tells the right story.

Do you work with brands outside hospitality?
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My focus is luxury hospitality, eco-lodges, and destination brands – this is where immersive creative direction has the most impact. That said, I've worked across lifestyle, travel, and premium consumer brands. If your brand lives in that world, we should talk.

Do you offer starter projects?
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Absolutely. A small starter project is a great way to test our working relationship before committing to a full creative direction engagement. Many long-term clients started exactly this way.

Do you travel to our location?
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Always. Immersion is at the core of my process – I travel to your destination, stay in your space, and experience your guest journey firsthand. This is what separates creative direction rooted in reality from work done behind a desk.